now booking projects for fall 2019

Resources & FAQs

Design isn't just pretty pictures, and sometimes it can be pretty confusing to get the hang of working with a designer. Check out the articles and FAQs below for an inside look at the design process.

People often make the mistake of using the words "brand" and "logo" interchangeably. But the two are actually very different!
You can think of a brand as the personality of a business, while the logo is that business' signature. The brand is the core: what your business is all about, and why it does what it does. The logo is just a symbol that helps customers recognize your business.

The biggest difference between an illustration and a logo is purpose: what are you trying to accomplish with this image? Illustrations can be used for anything from t-shirts and posters to tattoos and children's books. But a logo isn't meant to illustrate a particular scene or describe something specific. It's not even necessarily meant to draw attention. It's simply meant to be recognizable and memorable. That way, when a customer sees your logo, they think of your business right away.

Feeling overwhelmed? No worries! I'm more than happy to sit with you and discuss whatever options will be best, both for you and your target audience.

For print, use the PDF copy; for websites or other online use, use the PNG file. For anything that just requires previewing the logo, use the JPEG. For more information on file types, view the help articles below.

Editable project files are not included. If you'd like a copy of the completed project file, you can purchase that option for an additional fee.

Website projects require a lot of work. To make the process as smooth and easy as possible, I recommend collecting as much text and photo content as you'd like to include on the site, and storing them somewhere that you can easily share them with me. Google Drive or Dropbox are great options.
Domain names are also not included in my website package, but if you need help purchasing one, I can work with you on that.

Yes! Once your website is finished, I will include access to my free video resource library, which has training videos for most website tasks you'll need help with.

How colors and fonts can make or break your brand

The importance of subconscious design elements

New resource articles coming soon!

If you have any questions in the meantime, feel free to contact me.