overview

The Ethos brand is focused on providing a new and exciting experience for their clients. They offer fully-customized content creation, social media management, and social media strategy services that allow their clients to grow their businesses and strengthen their brands.

target audience

Target audience members for Ethos Creative Media Agency are independent entrepreneurs focused on innovation and quality products and services. They are passionate about their work and their lives as a whole, and want to pursue their dreams of making the world a better place through their business.

Initial Sketches

logos & submarks

The Ethos Creative Media Agency brand identity is one that highlights the spirit of adventure, discovery, and exploration. It connects with its target audience through visions of expansive, limitless potential and the excitement of new destinations.

Inspired by this, the Ethos logo lockup, logotype, logo mark, tagline, and sub-marks all embody a feeling of travel, inspiration, discovery, and a personal touch. The main typography has a clean and modern style while still hinting at a history and legacy with its subtle serifs. Along with this clean serif font, there are two sub-fonts: a simple, modern sans-serif to express a feeling of class and expansiveness; and a handwritten script font to give a sense of personality, quality, and the unique touch Ethos lends to every project.


The sub-marks allow for flexibility while still ensuring a consistent brand aesthetic from logotype to tagline to monogram and logo mark.


The monarch butterfly motif expresses the brand's connection to nature, travel, freedom and excellence. As an iconic symbol of migration and exploration (monarch butterfly populations travel up to 5,000 miles each year over the course of four generations), the monarch embodies both adventure and a sense of mystery and wonder.


The organic hand drawn style of the logo mark also expresses the personal touch that Ethos prides itself on.


color

The color palette is evocative of sunset road trips, the American Southwest, and the monarch butterfly. With orange hues, crisp whites, and deep blacks, it is warm and inviting, but with a tinge of grit to make the viewer feel a sense of adventure and energy.

application

Graphics and patterns for this brand design are all created to support photographic and text elements.Through these sample images, you can get a sense of how the brand functions in realistic spaces such as stationary and business cards. These are only mockups used to help you envision what the brand might look like in tangible forms.


Each of the patterns can be used as textural elements on anything from custom wrapping paper to greeting cards and more. Overall, the brand assets add to the feeling of expansiveness, warmth, excitement, and personality. They combine a modern touch with hints at an older legacy, giving a sense of movement through time to your target audience.