Aloha Ginger Beer / Brand & Website Bundle


Aloha Ginger Beer brews craft

Target Audience

Target audience members for Ethos Creative Media Agency are independent entrepreneurs focused on innovation and quality products and services. They are passionate about their work and their lives as a whole, and want to pursue their dreams of making the world a better place through their business.

Initial Sketches

Logos & Submarks

The Ethos Creative Media Agency brand identity is one that highlights the spirit of adventure, discovery, and exploration. It connects with its target audience through visions of expansive, limitless potential and the excitement of new destinations.

Inspired by this, the Ethos logo lockup, logotype, logo mark, tagline, and sub-marks all embody a feeling of travel, inspiration, discovery, and a personal touch. The main typography has a clean and modern style while still hinting at a history and legacy with its subtle serifs. Along with this clean serif font, there are two sub-fonts: a simple, modern sans-serif to express a feeling of class and expansiveness; and a deeply personal handwritten script font to give a sense of personality, quality, and the unique touch Ethos lends to every project.

The sub-marks allow for flexibility while still ensuring a consistent brand aesthetic from logotype to tagline and monogram to logo mark.

By utilizing the geometric diamond shapes and circular type paths, the overall aesthetic is one of clarity and minimalism while still retaining personality and depth.


The color palette is evocative of road trips, the American Southwest, and the infinite potential of new destinations. The warm rustic hues are offset by the clarity of light creams, off-whites, and even a light pink hue. Overall, the palette balances quality with inspiration and possibility.


Graphics and patterns for this brand design are all created to support photographic and text elements.Through these sample images, you can get a sense of how the brand functions in realistic spaces such as stationary and business cards. These are only mockups used to help you envision what the brand might look like in tangible forms.

Each of the patterns can be used as textural elements on anything from custom wrapping paper to greeting cards and more. Along with these patterns and other graphics, I've included three icons for use on your new website. These icons deconstruct the logo design to focus on its main elements and how they relate to your creative process: the team (each member represented equally working side-by-side), the process (represented by the pathway leading forward infinitely to the horizon with a guiding star leading the way), and the destination (represented by the rays of the sun, extending from the horizon forward into a bright future).

Overall, the brand assets add to the feeling of expansiveness, warmth, excitement, and personality. They combine a modern touch with hints at an older legacy, giving a sense of movement through time to your target audience.

Ready to create your own brand magic?